The human being loves to dream. That’s what he loves the most. He loves to dream. He dreams this and he dreams that. His whole life is the dreaming of dreams. When he tires of this dream he changes it for that dream. If he doesn’t like the present dream that he is dreaming for himself he will look for somebody who can offer him a better dream. So, if you can sell him a better dream than the one he’s dreaming then he will come running to you. He will pay whatever price you ask. And if you can sell him the dream to end all dreams then he’ll be dreaming about it until the end of time.